Curatoria
IDENTITY
typeface
guidelines
DIGITAL ECOSYSTEM
ILLUSTRATIONS
ANIMATION
storefront
Founded by Astrid Muñoz, Curatoria focuses on handmade luxury designs in Buenos Aires, with a core emphasis on economic and social impact towards the aboriginal groups and local communities of Argentina. Working with the founder, we collaborated on building the brand from the ground up. Curatoria is now in its second phase of branding with a storefront opening in Buenos Aires’ most beautiful street.
The color palette signifies the conscious consumption and the organic matter of Curatoria.
Building and communicating brand consistency through brand guidelines.
MOMENTS IN THE BRAND BOOK FEATURED BELOW
Co-creating a digital pathway with the founder to enhance the brand’s luxury appeal.
Crafting luxury with Argentina’s melody.
From concept to commerce–transforming the storefront in Buenos Aires
The signage, an extension of the store's identity, was thoughtfully crafted to complement the overall brand aesthetic. We elevated the experience by incorporating a distinctive emblem on the door handle, a subtle yet impactful touch that resonates with the brand's essence. Inside, the interiors came alive with the curated color system, harmonizing with our design vision.
