MILAMEND
Art Direction (Photo and Digital), Copywriting, Operations Dorentina Cakaj
Designers Mason Peterson, Grey Larson
Web Design Mariah Phillips
Development Baggy Studio
Copywriter Uma Bates
Studio Parker Studio
RECOGNITION
Forbes 30 Under 30 - Social Impact
Mila Magnani and Lucas Labelle
MILAMEND IS A NUTRITIONAL DRINK FORMULATED TO SUPPORT HORMONAL BALANCE IN WOMEN, WITH A FOCUS ON CONDITIONS SUCH AS PCOS.
PCOS is still widely misunderstood, with many women navigating symptoms without diagnosis or clear guidance. This project set out to consolidate information into a single, accessible space bringing together research, education, and community around hormonal health. On an accelerated timeline, I led a multifaceted team and distribution partners while contributing across packaging, art direction, renders, copy, web design and development. The result was a brand that established a worldly presence and a cohesive system, balancing digital clarity with a distinctive packaging experience and a soft, intelligent feminine sensibility, so the experience felt informed, supportive, and human rather than clinical.
IN-HOUSE PHOTOGRAPHY
RENDERS—BUTTERFLY METAMORPHOSIS: Renders inspired by a butterfly’s metamorphosis, reflecting the transformation women experience through Milamend.